Learn more about this exciting opportunity
Critical Role
Responsible for creating the strategy behind all marketing and communications related content and also executing on key programs and initiatives that are critical to the success of THRC.
Collaboration
This role will collaborate with internal staff at all levels, as well as all employers in the THRC network and government funders
Integral Role
Ensuring strong digital marketing content and ensuring that SEO related metrics, analytics and reporting are taken care of
Marketing & Communications Manager @ Trucking HR Canada
Company: Trucking HR Canada
Position: Marketing & Communications Manager
Location: Ottawa, ON
Trucking HR Canada (THRC) is a reputable and respected non-profit organization with national scope and reach. The organization aims to advance and modernize HR solutions for the trucking, logistics and supply chain workforce. Through collaboration and partnerships with industry associations, government departments and industry professionals, THRC thrives to “deliver the workers that deliver the goods,” and to ensure Canada’s freight transportation network has the skilled workforce needed to meet demands both today and for the future.
With an aim to continuously provide value and informative resources, the organization accomplishes this in many different ways including the provision of accurate, timely, and relevant labour market information (LMI) that puts raw data into context and facilitates better decisions by employers, workers, job seekers, policymakers, educators, career practitioners, academics, students, parents, and more. In addition to this, they also explore and share industry specific best practices on HR and training, and provide forums for networking and exchanging knowledge on emerging HR issues. They also provide information on practical and innovative HR tools and promote the trucking and logistics industry as a great place to work.
Skills & Experience
Critical thinker
You are very hands on with all things marketing and you deliver with a strong attention to detail and passion
Experience
With writing of press releases, curation of informational media pieces like newsletters, and creating/hosting of webinars
Strategic
Very strong marketing drive and instinct, able to gather critical insights from events and feedback and pivot as needed
Digital Marketing
Experience at looking at marketing analytics and data, are familiar with google reporting and understand what factors can drive SEO
Confident in Your Capabilities
Your confidence allows you to present new ideas to senior leadership as needed and your outgoing personality also enable you to speak at events and conferences
Summary of the Role
The Marketing & Communications Manager is responsible for creating the strategy behind all marketing and communications related content and also executing on key programs and initiatives that are critical to the success of THRC.
The new manager will have oversight on the content and input of the company newsletter, ensuring that the information put forward is timely and valuable to its target audience and that it also connects with the marketing strategy for the firm. Working closely with the Marketing Coordinator, the new manager will ensure timely execution of the newsletter as well as other marketing related communication pieces including press releases and a content calendar.
Being able to craft messages and communicate with stakeholders is key to maintaining positive company relationships. This role will collaborate with internal staff at all levels, as well as all employers in the THRC network and government funders. Additionally, the Marketing & Communications Manager will liaise with marketing and communication contacts from other partners and remain vigilant and active in building trade media-build relationships. Lastly, in keeping pace with technology, this role is integral in ensuring strong digital marketing content and ensuring that SEO related metrics, analytics and reporting are taken care of.
LYNX Recruitment is committed to maintaining equal opportunity recruiting processes that promote diversity and inclusion in the workplace and the equal treatment of all current and prospective candidates. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all recruitment and integration practices within our organization. LYNX Recruitment makes hiring recommendations based solely on qualifications, merit, and the business needs of our client(s) at the time. We will endeavour to make reasonable accommodations throughout our recruiting processes for candidates that require such assistance. If you believe you require such assistance to complete or participate in any stage of our recruitment process, please let us know.
Apply for this opportunity
Thank you for your application for this opportunity. Due to the high number of applications we receive, we will only be contacting those that are under consideration for the role.